Magic Tree sparks Christmas spirit for CFM, community

Friday, November 24, 2017
CFM held the official lighting of Concordia’s first “Magic Tree” Monday, Nov. 20.
Rocco Scarcello/The Concordian

CFM Insurance held the official lighting of Concordia’s first “Magic Tree” from 5:30-7:30 p.m. on Monday, Nov. 20. The tree will stay illuminated through the holiday season (through early January) for people to enjoy and photograph. The new walking trail at CFM also has festive decorations to match the tree.

During the lighting ceremony, holiday music was playing as company personnel passed out free hot chocolate, cookies, hand-warmers and magnetic picture frames. The first 25 families to show up received a free Sherpa blanket. And for Snapchat users, CFM will host its own Concordia Magic Tree filter throughout the holiday season.

The idea for the magic tree came about from larger, surrounding cities, such as Columbia and Lee’s Summit, which have magic trees. These cities have seen increased tourism and community involvement around the holidays. CFM had a group come in that specializes in creating these “magic trees” across the state. CFM’s Morgan Graning said the vendor wraps “thousands and thousands” of multi-colored lights around the trunk and every single branch.

“We hope to bring the community together and make this a holiday tradition for Concordia for years to come, giving back to the community that has helped us thrive since 1869,” Graning said.

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